Privacy Policy
Effective Date: 4th May 2026
This Privacy Policy explains how Cradle ("Cradle", "we", "us", or "our"), operated by Visual Binary Ltd (Company No. 15852692), collects, uses, and protects your information when you use https://cradle.so or any of our associated applications.
Registered address: Adamson House, Wilmslow Road, Didsbury, Manchester, England, M20 2YY.
By using Cradle, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
a. Account Information
When you create an account, we may collect:
- Name
- Email address
- Authentication credentials (via secure providers)
b. Usage Data
We may collect information about how you use Cradle, including:
- Pages visited
- Actions taken within the app
- Device and browser information
- IP address
c. Files and Content
- Files you upload are stored securely and encrypted
- We do not access or review file contents except where necessary to operate or maintain the service
2. How We Use Your Information
We use your information to:
- Provide and maintain the Cradle service
- Authenticate users and manage accounts
- Enable file storage, sharing, and collaboration features
- Improve product performance and user experience
- Monitor and analyse usage and trends
- Support advertising and marketing efforts
3. File Security and Access
All uploaded files are encrypted in transit and at rest
Access is restricted to:
- The user who uploaded the file
- The project owner
- Collaborators explicitly granted access
We implement reasonable technical and organisational measures to protect your data.
4. Cookies and Tracking Technologies
Cradle uses cookies and similar technologies for functionality and analytics.
a. First-Party Cookies
Used for:
- Authentication and session management
- Core application functionality
These cookies are necessary for the service to operate.
b. Third-Party Cookies
We use third-party tools, including (but not limited to):
- Meta Pixel
- Google Tag Manager
These tools may collect information about your interaction with the site to:
- Measure advertising performance
- Understand user behaviour
- Improve marketing effectiveness
You can control or disable cookies through your browser settings.
5. Payments
Payments are processed by Stripe.
- Cradle does not store or have access to your full payment details
- Stripe processes payment data in accordance with its own privacy policy
6. Data Sharing
We do not sell your personal data.
We may share data:
- With service providers (e.g., hosting, analytics, payment processing) to operate the service
- When required by law or legal process
- To protect our rights, users, or the public
7. Data Retention
We retain your data:
- For as long as your account is active
- As needed to provide the service
- As required for legal or operational purposes
If you downgrade your plan and exceed storage limits, we reserve the right to remove stored data over time.
8. Your Rights
Depending on your location, you may have rights to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Request data portability
To exercise these rights, contact: team@cradle.so
9. Data Security
We implement appropriate safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
10. International Data Transfers
Your data may be processed and stored outside your country of residence, including in jurisdictions with different data protection laws.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Continued use of Cradle indicates acceptance of the updated policy.
12. Contact
For questions about this Privacy Policy:
Email: team@cradle.so
By using Cradle, you acknowledge that you have read and understood this Privacy Policy.